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Brand Transformation
As architects of brand evolution, we partner with clients to redefine their brands, creating purposeful connections, revitalizing identities, and setting the stage for long-term market success.
Logicbric believes that brand transformation is more than a facelift—it’s a fundamental shift that drives deeper connections, relevance, and growth in a changing marketplace. A transformed brand captures not just attention, but the imagination and loyalty of customers, by staying true to its purpose while adapting to new opportunities.
Our focus? Empowering clients to navigate their brand’s evolution with confidence and creativity. We blend strategic insight, creative innovation, and data-driven approaches to help brands not just survive, but thrive in the face of change—transforming challenges into opportunities and staying ahead of the curve.
“A successful brand transformation is not just a rebrand—it’s a strategic shift that redefines how we connect with our audience in a dynamic market.”
Monika D
Lead Brand Strategist
Capabilities
Brand Audit and Assessment
- Current State Analysis: Evaluate the existing brand’s market position, customer perception, and overall effectiveness.
- Competitor and Market Analysis: Conduct a deep dive into competitors, market trends, and consumer insights to identify opportunities for differentiation.
- Gap Analysis and Recommendations: Identify gaps between the brand’s current state and desired goals, providing actionable insights and strategies for transformation.
Rebranding Strategy and Planning
- Brand Repositioning: Develop strategies to reposition the brand in the market, aligning with evolving customer needs and business objectives.
- Brand Architecture Redesign: Redefine brand architecture, including parent brands, sub-brands, and product lines, for a cohesive brand structure.
- Rebranding Roadmap: Create a detailed roadmap for rebranding efforts, from initial planning to launch and beyond.
Visual and Verbal Identity Refresh
- Visual Identity Redesign: Redesign logos, color palettes, typography, and other visual elements to reflect the transformed brand identity.
- Updated Brand Messaging: Revise brand messaging, including mission statements, value propositions, and taglines, to align with new positioning.
- Multichannel Content Alignment: Ensure consistency of the new brand identity across all digital and physical channels, from websites to marketing materials.
Examples of excellence
30%
Increase in operational efficiency
77%
Increase in retention on employees
Client Stories
71.2%
Increase in ability to track KPIs
86%
Increase in operational efficiency
63%
Increase in talent management
43.5%
Reduction in process time
Why us ?
We have been consistent.
years of experience
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projects completed
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NPS Score
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Awards and recognition
We are proud to share our achievements and honored to be recognized for our thriving culture of inclusivity, innovation, and high performance. Every award underscores the passion, collaboration, and contributions of our people, who are committed to making a difference in business, society, and the communities we serve.